Search engine optimization (SEO)
Search engine optimization (SEO) is a process that helps websites achieve better rankings in search engines. It affects many parts of a website: the content, the structure and even the code. Most people use search engines (the most popular of which is Google) to locate information, products and services on the Internet - so a good position in search results can lead to an increased number of visitors and potential customers.
SEO works because search engines strive to supply their users with the most relevant results possible. The easier users find what they need, the more satisfied they will be with both the search engine and the website they found with it.
Some of the deciding factors in SEO
Choosing the best keywords
The first and most important question in a SEO campaign is which keywords to optimize for. We can help you find the keywords that describe your site's content the most accurately, and choose the ones most likely to bring the most number of interested visitors. If you already have a list of keywords, we can analyze competition and suggest alternatives using Google's tools.
The biggest factor in SEO is the content of your site itself. Our copywriters can help you make your site's content clearer and more focused, which helps usability and boosts search engine rankings as well.
Using clean HTML
Search engines analyse the HTML code of websites to determine what their content is about. Bloated, poorly structured markup can confuse crawlers, and cause the site to rank lower than it should. Our websites use minimal, well-structured HTML to avoid this. If you already have a website, we can help you discover and fix these problems.
Our SEO prices are determined uniquely for each keyword, because a lot of factors (site parameters, competition) affect the difficulty of the task. In most cases, we can offer a conditional fee agreement, so if the campaign doesn't meet its goal, you don't owe us anything.